Charles Isadore is a chef and pop-up restaurateur. He got his start in 2019 operating out of his Boston apartment, where guests dined at his home while he cooked for them. Through the years, he has branched out and begun expanding his pop-up business, turning it from a hobby to a full-time job. As a rebranding designer, I helped Charles create a new logo and brand, as well as give a complete makeover to his website. In addition to design, I was also an event photographer for influencer dinners.
logo drawn in procreate & refined in illustrator;
web assets created in illustrator;
business cards in illustrator;
social media designed in illustrator & translated to canva;
fonts by google.
colors & font
Although the client initially wanted to jump into making a logo, I aimed to establish critical points of his brand first. On our first meeting via video call, I compiled various font pairings and color palettes for him to look at. While these were not intended to be final, he ended up picking fonts and palettes presented to him.
We also discussed key adjectives he wants his brand to be associated with - warm, friendly, rustic, etc. He showed me things created by him in the past, such as his website, business cards, and old logos.
Below are the fonts and colors chosen by the client. (comfortaa + quattrocento sans)
final logo sets (in each brand color):
The client then chose a few logos that caught his interest, and so I went in a refined them further in illustrator. (set to the left)
Upon later discussion, he also wanted a logo that incorporated both text and an icon. In the end, certain aspects of each refined logo were taken to create the final product.
Over the course of two weeks, the client and I held meetings over video call to discuss the essence of his brand. He explained that he loves cooking with cast iron and mainly cooks pasta, although he did not want to be tied down to one singular food. In addition, he wanted his name or initials to be present somewhere in the design.
Taking all those points into account, I drafted various sketches (see right) to show and gauge how he feels about the approach I took.
final logo sets in each brand color: (total ~2 weeks incl. discussion/review)
(total ~28 hours spent, incl. asset creation)
The client requested for three different cards to be made: one general, one to give to customers attending pop-ups, and one to give to customers ordering takeout/delivery.
(approx. ~2 hours)
GENERAL BUSINESS CARD
POP-UP REWARDS CARD
TAKEOUT REWARDS CARD
The rotating menu is available on the client's website. Three formats were created in order to allow the client to post on different platforms while staying within his branding. Assets found on the website were brought to Canva so that the client and continue to edit his rotating menu and make text changes.
(approx. ~30 min)